Annually during the 7th lunar month of the Chinese calendar (also known as the The Hungry Ghost Festival), the giant effigy of the King of Hades/Hell (or Tai Su Yeah) will be put on display at Bukit Mertajam town for devotees to offer prayers to. On the 15th day of the month (which happens to be today), the effigy will be transported to the street and then burned to mark the end of the festival.