Thnee Kong Seh (Jade Emperor’s Birthday / Pai Thee Kong) in Penang is observed on the 9th day of Chinese New Year, with main prayers typically done on the night of the 8th day (leading into the 9th). In Penang, a major public-facing celebration spot is Chew Jetty, where a long altar and offerings (notably sugarcane) are traditionally set up for the Jade Emperor.
Thnee Kong Seh (the Jade Emperor’s Birthday celebration) in Penang is especially significant for the Hokkien community and is observed on the 9th day of the Chinese New Year, with preparations and prayers starting on the night of the 8th. A commonly told local-origin story traces the practice to a time of persecution when Hokkien refugees escaped pursuers by hiding in abundant sugarcane plantations; when they safely emerged on the ninth day, they credited the Heavenly God (Jade Emperor) for protection, which is why sugarcane became a “must” offering and the ninth day is remembered as a kind of salvation day.
