The celebration for the birthday of the Jade Emperor falls on the 9th lunar day of Chinese New Year and is celebrated mainly by the Chinese Hokkien community in Penang, which is also commonly referred to as the “Hokkien New Year”.
Two popular areas in Penang where this day is celebrated are the Jade Emperor Pavilion temple at Ayer Itam and the Clan Jetties area (such as the pictures below) at Weld Quay, George Town.